How to promote a new beauty salon?

Am working for a new salon and have been made the senior therapist, so as part as my job i need to come up with new ideas of how to promote the business, we have done all the usual things and now am running out of ideas, the people i work for wont spend any money and say no to most things i suggest or just don't get on and do them. Any help would be great.How to promote a new beauty salon?
New leaflets/ business cards?





Special promotions for students/ OAP's





mobile parties.... hen nights etc Make up manicures etc





Advertising Magnets for staff cars.... (they're on vista print and look cool)





Find out wen your quietest day is and do a 20% reduction on treatments.





or freebie treatment to get new ones up and running and popularHow to promote a new beauty salon?
Word of mouth works faster than any other thing, so u have to render excellent services, and customer satisfaction. I wont go back to an hairdresser that has done rubbish on my hair and certainly wont recommend them.


You could do free hair styles for the first 5 people on a certain day, just put a large banner outside the salon and you'll be shocked. Also, flyers work great as well. Put them in ALL places, buses [tactifully :) ], library, churches, bar, restaurants, schools, market, everywhere and also hand out cards to ladies.


You'll make it.
Other than ads, cupons and discounts, what about sponsoring the hair at a local fashion show? I don't know what kind of salon you are, but my friend's cousin just opened her own salon a year ago and its kind of edgy/trendy and they got their name out to their core clientele by doing the hair on the models for local designers who were having local fashion shows of various sizes. After they had a loyal following tons of others trickled in after seeing their 5 stars on Yelp. Ironically (because at first glance the place looks trendy enough to make you nervous about it) they give good haircuts and excellent attention to their clients so her salon has the most amazing Yelp rating I've ever seen. And people tend to trust other people so when you have over 50 comments saying how wonderful your experience was, how much attentive listening about what you wanted you received and the great haircut you left with, people flock in.
The only way to build business is to get people in the door and the best way to get people in the door is to give away free stuff, lots and lots of free stuff - products, services, discounts, etc. BUT it sounds as if the owners aren't willing to do that, so unfortunately, you may not be in business very long.
Local newspaper article / press releases about something new in the salon.





Flyers.





Special promotions.





Set up a Facebook page and get fans.
you could give out leaflets and business cards, that are bright and bold so people will read them, special offers, get all your friends to tell all there friends, go mobile hope i helped!
do refer a friend coupons.


advertise at a mall.


balloons out front.