Selling jewelry in a beauty salon. How much mark up?

I have a small business making jewelry. I have gone into a salon in Indianapolis, and the purchase from me wholesale and triple the price and then complain that people aren't buying because of the prices. They want me to come down on my wholesale prices to 15.00 - 20.00 per piece so they can triple. Is this normal?Selling jewelry in a beauty salon. How much mark up?
If you make the jewelry, it's retail price should be 10 to 20 times the cost of your materials and labor.





If it costs you $100 to make, it then the retail should be at least $1,000, or, even better $2,000.





Jewelry has artistic value.





This is how jewelry stores work. Jewelry is a luxury, not a necessity. This is how they can buy jewelry from manufacturers, and have 75% off sales 48 weeks out of the year.





If it costs you $100 to make it, and your retail price is $2,000, then your retailer can buy it for $666.67 and triple the price like they want.





At those figures:


Their profit margin will be 67%.


Your profit margin will be 85%.





You can have a 50% off sale and still make profit, so can they.





And, people won't treat your jewelry like it is cheap junk made in China.





FYI: I noticed that S**rs Jewelry, is selling stainless steel rings, for $99.99. Their cost is about $5.00 each. probably less, we are talking about stainless steel, not even silver or vermiel. $5.00 times 20 = $100.00.





PS: I might be interested in retailing your jewelry also. contact me at arc2051@hotmail.com.Selling jewelry in a beauty salon. How much mark up?
100% mark up is standard in salons. 300% is just plain greedy. I suggest looking for other salons to sell your jewelry.
NO.. you sell to them,, out right.. and if they cant sell it at the outlandishly high mark up prices that they put on it then thats up to them.. people want value for their dollow and i dont know about you but im not going to pay $60 or more for a piece of jewelry at a hair salon,, keep to your prices,, thats what it costs you to make and your materials and time..
Have you ever thought of consignment sales? Just a thought!





At any rate, you have production costs and overhead to cover! These retailers are well aware of the concept of overhead!! take a real hard look at your fabricating, and packaging costs. Look at your all the soft costs, such as lights, heat, water, electricity, etc. The money to cover these costs and make you a decent profit should be considered in the wholesale prices you charge. You are not a non profit organization!!





One idea, maybe you could hold a special sale in these salons, one at a time, every weekend, until Christmas. heree's the kicker! YOU will do the marketing and sales, based on your overhead, and the profit margin expected by the retailer, less maybe 10% for that weekend. You and the retailer share the cost of the 10%. You knock off 5% of the wholesale price, and they accept 5% less on the retail price. This 5% they give up will cover the lesser amount of overhead, due to the fact that YOU are doing the marketing and selling! both of you stand to make a fair buck that weekend! But YOU must promote it, advertise it, and handle marketing and sales for the client! It's more work, but who said small business was easy??? Once you have established a buying pattern in each salon, you will be able to supply them with the products that sell the most in that location. So...You move product, you assist your clients, and you do a market study all at the same time!





Hope this helps!!
First you need to figure out your cost per piece for supplies. Then you need to 'pay' yourself for the time to make the piece. So if it costs you $5 in supplies and one hour of labor (say $10) for a necklace then YOUR COST is $15. You double that to $30 for wholesale and you sell it retail for $45-$60.





Most retail stores do a 200% mark-up. So if they pay $30 they are going to charge $60.





Pick your wholesale price and stick to it. If they won't pay it - take your wares elsewhere. You'd be better off to invest in some business cards and wear a few pieces to show off and give out your cards when people ask about it.
1,000% retail mark-up. Clearance sales at 75% off unless of course your jewelery is of artistic value all hand made where no pieces are identical.





If so I would sell each creation with its own story attached certifyng the uniqueness of each piece with your signature and artistic renom茅 attached to it in very exclusive box or packaging on co-sigment only with pre-agreed retail price and the commission split. For this type of merchandise, beauty salons are poor choice. Galeries, golf clubs, wine tasting rooms, 5 stars hotels, tourist gift shops, holiday resorts etc.